Founded by Stephen Khou, Lucas Puig and Clement Brunel, Paris based Hélas was introduced in 2011 as a cap brand and has since progressed to offer seasonal collections of apparel and accessories. Initially a discussion outside of a pub in London, the trio took inspiration from their surroundings at the time for both the name and signature umbrella branding. ‘Hélas’ meaning ‘unfortunately’ in French, represented the mood when rain fell in the British city meaning the team couldn’t skate, alongside the umbrella emblem that of course offers protection on such days.