Palace Skateboards is a London-based skateboard shop and clothing brand established in 2009. The brand was primarily heavily worn by founder Levent Tanju and his skate team, Palace Wayward Boys Choir. Palace focuses on skate wear with heavy 1990s and pop culture influences alongside VHS style clothing advertisements and skateboard videos of their skate team. Their merchandise can be found online or at their stores in London, New York, Los Angeles and Tokyo. They release new products every Friday morning, during their five seasonal periods: Spring, Summer, Autumn, Winter and Ultimo. Since its creation, the brand has gained popularity within the Streetwear community. Demand for Palace items can often outweigh supply, resulting in items being resold for significant margins.