LAUNCH 14 DECEMBER 2019
21 year old Blondey McCoy is a talented skateboarder, business owner, model, and icon of his generation with strong ties in art and high fashion. When asked to contribute a rider colorway, he naturally chose to work with one of his personal favorites, the Superstar, and personalized it with the aim to bridge the gap between fashion and skate.
Every pair of Blondey x Superstar 80s comes in a custom box that includes three pairs of soccer- inspired socks, offering three different looks to the shoe. Each pair folds under the knee and features its own text, iconic color, three stripes, and River Thames outline graphic. The adidas blue socks sport graphic text that reads, “Picadilly” & “Oxford.” The red pair reads, “ St. Giles” & Cambridge” — all circuses around the rider’s home district in Soho. Finally, the white socks emphasize the collaboration featuring “Blondey” & “adidas” text.